Hi, I'm Crystal (again)

I'm currently a product designer at Amazon Web Services, Inc. leading design for Billing & Procurement. I studied Cognitive Psychology with a Computer Science minor at University of California, San Diego, where Don Norman was starting to bring up the design discipline. I fell in love with human-centered design because it not only combines all my passions (people, research, design, and programming), but it has the power to create solutions that people desire to use to improve and impact their lives. I’m always aiming to stay curious, ask questions, and design for impact.

When I’m not designing, I’m illustrating & managing a stationary shop for @animalfactdoodle, creating calligraphy pieces, learning Chinese, eating great LA SGV food, and pickleballing. (I guess there's actually more designing here than I thought )

Amazon Web Services, Inc.· 2022-2026

UX Designer
  • Mapped the AWS procurement journey to identify and resolve critical pain points, directly contributing to $200M+ free cash flow and a 2% improvement on invoice acceptance.
  • Transformed the Cost Allocation interface, increasing SUS by 83.5% and learnability metrics by 155%
  • Optimized Invoice Charges Details PDF to streamline data density, resulting in 83% faster download time and 44% reduction in page volume, increasing feature adoption.
  • Stepped into a mid-cycle project to launch Invoice Configuration in short timeline, securing $40.2M Free Cash Flow annually and adoption by 200+ enterprise customers.

Stanley Black & Decker· 2021 - 2022

Senior Digital Product Designer
  • researched & designed for an early-stage product through pre-PMF phase
  • pivoted product value to prioritize materials and readiness to install, leading to increase in Ease of Use & Likely to Use > 30%

animalfactdoodle· 2020 - present

Illustrator & Shop Manager

Instagram· Stationary Shop

  • grew Instagram following to > 4400 in 2 years
  • top post shared over 56 times
  • revenue increased 45% from year 1 to year 2
  • profit increased > 300% from year 1 to year 2

Bluebeam· 2018 - 2021

Product Designer
  • designed new features for a mature product needing to innovate and avoid stagnation
  • designed an inviting experience to improve security, meet legal requirements, and meet deadlines for Enterprise customers, rated 4.3/5 for ease of use, saving Enterprise managers > 30 min every week

Casestack· 2015 - 2018

UX/UI Designer
  • designed internal tools from 0 to 1
  • saved a team > 15 hrs every week with a new intuitive tool to manipulate results from an algorithm, with 100% team adoption
  • created new tool to expand & scale a high margin program, with goal to increase on time goal for trucks from 80% -> 96%

Design Lab with Don Norman, Scott Klemmer, Jim Hollan· 2015

Research Assistant
  • assisted with data coding for a CHI paper
  • Present a poster on improving online learning and peer feedback using design and qualitative research methods with the lab and Oppia (Google affiliates)

Cognition & Perception Lab with John Serences· 2014 - 2015

Research Assistant

Learning Equality· 2014 - 2015

UX Design Intern

Rainbow Art· 2011 - 2014

Assistant Art Instructor
University of California, San Diego

2011 - 2015

B.S. Psychology (Cognitive)

minor in Computer Science

relevant coursework in Human - Computer Interaction & Social Psychology

University of Melbourne, Australia

2013

Resume