Hi, I'm Crystal (again)

I'm currently a product designer at Stanley Black & Decker focusing on connecting materials to the field in construction technology. I studied Cognitive Psychology with a Computer Science minor at University of California, San Diego, where Don Norman was starting to bring up the design discipline. I fell in love with human-centered design because it not only combines all my passions (people, research, design, and programming), but it has the power to create solutions that people desire to use to improve and impact their lives. I’m always aiming to stay curious, ask questions, and design for impact.

When I’m not designing, I’m illustrating & managing a stationary shop for @animalfactdoodle, creating calligraphy pieces, learning Chinese, eating great LA SGV food, and dancing. (I guess there's actually more designing here than I thought )

Stanley Black & Decker· 2021 - 2022

Senior Digital Product Designer
  • designed for an early stage product prior to product-market fit
  • increased Ease of Use & Likely to Use > 30%

animalfactdoodle· 2020 - present

Illustrator & Shop Manager

Instagram· Stationary Shop

  • grew Instagram following to > 4400 in 2 years
  • top post shared over 56 times
  • revenue increased 45% from year 1 to year 2
  • profit increased > 300% from year 1 to year 2

Bluebeam· 2018 - 2021

Product Designer
  • designed new features for a mature product needing to innovate and avoid stagnation
  • designed an inviting experience to improve security, meet legal requirements, and meet deadlines for Enterprise customers, rated 4.3/5 for ease of use, saving Enterprise managers > 30 min every week

Casestack· 2015 - 2018

UX/UI Designer
  • designed internal tools from 0 to 1
  • saved a team > 15 hrs every week with a new intuitive tool to manipulate results from an algorithm, with 100% team adoption
  • created new tool to expand & scale a high margin program, with goal to increase on time goal for trucks from 80% -> 96%

Design Lab with Don Norman, Scott Klemmer, Jim Hollan· 2015

Research Assistant
  • assisted with data coding for a CHI paper
  • Present a poster on improving online learning and peer feedback using design and qualitative research methods with the lab and Oppia (Google affiliates)

Cognition & Perception Lab with John Serences· 2014 - 2015

Research Assistant

Learning Equality· 2014 - 2015

UX Design Intern

Rainbow Art· 2011 - 2014

Assistant Art Instructor
University of California, San Diego

2011 - 2015

B.S. Psychology (Cognitive)

minor in Computer Science

relevant coursework in Human - Computer Interaction & Social Psychology

University of Melbourne, Australia

2013

Resume